August 15, 2022
How to Find the Best Keywords for Your Product or Service
Meet Sally. Sally is a golfer looking for a skirt for an upcoming safari-themed tournament. She thinks a zebra or leopard print skirt would fit...
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July 18, 2022The 7 Benefits of Marketing AutomationBuilding a successful business and brand requires more than delivering a top-tier product or a service that is in-demand. -
June 8, 20229 Must-Have Website Features in 2022Building a great website is often key to expanding your reach, whether you are running a small local business or creating an eCommerce platform to... -
May 16, 2022Higher Information Group Marketing Team Wins Three Peak Achievement AwardsMay 16, 2022 - Higher Information Group, headquartered in Harrisburg, PA, announced today that they were honored with three awards, including Best Marketing Design, Best... -
March 16, 2022What You Need to Know About Content PillarsIn the ever-changing and expanding internet world, content still reigns as king. The phrase 'Content is King' is no exaggeration, especially when building brands and... -
February 22, 2022Six Reasons Your Company Should Be Using Content MarketingContent marketing helps businesses increase audience engagement, boost brand presence and drive sales by giving customers what they’re looking for while they’re searching for it. -
February 9, 2022Asking for Google Reviews: The BasicsCustomers often pick one business over another based on the reviews they read. Happy customers write good reviews, and good reviews increase the chance of... -
January 26, 2022Why Your Business Needs SEOThere are a lot of acronyms thrown around the digital marketing world. However, one of the most important is SEO. -
June 23, 2021Why You Should Never Buy an Email Marketing ListYou already know just how important it is to grow your email list. After all, having a solid audience is one of the most essential... -
March 17, 2021Why Your Company Should Be Using Google My BusinessGoogle My Business is a free tool allows you to claim your local listing and position yourself as a local resource for those searching for... -
March 9, 2021How to Increase Response Rate and Reach with Direct MailAre you currently pairing your digital marketing campaigns with direct mail? This is a fabulous approach for boosting response rates and standing apart from the... -
January 8, 2021How Website Design & SEO Work TogetherYou likely already know the importance of optimizing your website for search engines, such as Google and Bing. However, that isn’t where the process stops.... -
December 18, 2020Increase Profitability When You Outsource Print & MailMail and print are a huge part of daily business. From invoicing to payroll to marketing campaigns - your printing and postal needs are many.... -
November 10, 2020Save Money with Presorted First-Class MailAre you guilty of paying First-Class postage rates for a large mailing to avoid dealing with complicated postal regulations? We get it. First-Class mail gets... -
June 24, 2020How COVID-19 Has Changed Social Media for BrandsIn a world turned upside down by the COVID-19 crisis, no aspect of life as we once knew it is the same. Homes have become... -
May 15, 2020Connecting with Your Customers During a CrisisYou may have noticed that your email inbox has been flooded during this time of social distancing. It’s likely every brand you are associated with... -
March 23, 2020Why Print Should Still Be Part of Your Integrated Marketing StrategyNo debating here- print SHOULD still be a part of your marketing campaign. We’re not saying ditch social media ads or skip on email campaigns.... -
March 18, 2020Tips for Increasing Deliverability on Your Email CampaignsThe most beautifully written and compelling email campaign in the world will perform miserably if it doesn’t land in your prospect’s inbox. And therein lies... -
February 28, 2020Impactful Marketing on a BudgetMarketing- what’s the first thing that comes to mind? Direct mailers, TV and radio ads, newspaper billboards or events? Or perhaps emails, social networks, websites,... -
February 24, 2020How Companies Are Saving Big on Postage Rates Using EDDM®The United States Postal Service® created EDDM as an affordable targeted marketing opportunity for businesses to reach their local communities. Unlike standard direct mail, EDDM... -
February 5, 2020Leverage Managed Print Services to Drive EfficiencyHow much time do your employees spend on printing-related tasks or issues? Have you ever considered that your processes and workflow could be improved if... -
January 31, 2020Boring Marketing Materials? 4 Easy Tips to Make Them Stand OutExperts now estimate that consumers see upwards of 5,000 advertising messages PER DAY. That means your customers and potential customers are exposed to a lot... -
January 26, 2020Is Your Nonprofit Leaving $10K in Google Ad Grant Money on the Table?Find out if you’re eligible and put that money to work for you! If you work with a nonprofit, you know that increasing your organization’s... -
November 9, 2019Measuring the Success of Your Direct Mail Campaign: What's a Good ROI?As a marketing channel, direct mail delivers big benefits. It is cost-effective, can be highly targeted, is easily tracked and helps to boost overall brand... -
November 4, 2019Omnichannel Marketing: What is it? Is it Right for Your Business?The word is out: integrative customer experiences are IN. Maybe it’s because we – as marketers – have become better at thinking about how things... -
October 24, 2019Artificial Intelligence is Changing the Digital Marketing Landscape: Are You Prepared?This year, digital marketing has changed like never before. Are you keeping up? -
October 5, 2019Bulk Mailing: What is it? Could You Be Missing Savings?Could you be missing out on serious direct mail savings? Read more: -
September 24, 20195-Step Success: Considerations for Your Next Mail CampaignConsidering a direct mail campaign? Read this first! -
September 8, 2019Lean Marketing: How a Team Approach Could Supplement Your Internal EffortsWhat's lean marketing all about, anyway? -
August 30, 20195 Ways to Cut Mailing Costs You May Not Have ConsideredMailing costs seem to rise daily. How can you save money on your next initiative? -
August 15, 20196 Social Marketing Tactics to ConsiderIs social marketing right for you? Where should you start? -
July 12, 20197 Examples of Direct Mailers that ShineWant to think outside of the box for your next mail campaign? Gather a little inspiration, here! -
July 7, 2019Facebook Ads vs. Search Ads: What's Right for You?Ready to promote your business using paid ads? Where should you start? What's the difference between major platforms? -
June 27, 20194 Components of a Successful Mail CampaignTo reach the right market with the right message, knowing the key components of your next mailing campaign is mission critical... -
May 25, 20197 Must-Have Website Functions and FeaturesBefore creating a new website or redesigning an existing one, learn 7 features and functions that should be included. -
February 12, 2019Digital Ads: 10 Metrics to Follow CloselyWhether you’re trying to reach a specific audience, or just trying to compete with others in your industry as far as getting attention online is... -
January 12, 2019Marketing Mailings: Design Matters, Here’s WhyFrom open-house mailings to general announcements and other events, there are numerous reasons to consider sending a traditional mailing campaign.
