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Building a user-friendly and engaging website that ticks all the boxes isn’t as simple as publishing product, service, or company information.

May 24, 2023 – Higher Information Group, headquartered in Harrisburg, PA, announced today that they were honored with three awards, including Best Marketing Design, Best Branding or Marketing Campaign, and Best Website from the York Builders Association (YBA).

One of the most recognizable brands is Apple. It’s no surprise that Apple is ranked the best global brand, according to Interbrand.

An estimated 56% of all small businesses state that social media is a top priority, whether they promote products locally or on a larger scale. So, as you build your brand and your business, it’s important to understand the essential role that organic social media can play in your marketing strategy.

Capturing the attention of an online audience is not always easy, especially with the seemingly infinite daily bombardment of advertisements, promotions, and sponsored products right in front of us.

If you’re looking to grow your professional network, leveraging your LinkedIn professional profile is a great channel to make connections, generate leads, position yourself as a thought leader, and more!

Website accessibility means ensuring that individuals with disabilities are able to access your website content. With many things that are a part of our everyday lives moving online, this is an increasingly important topic.

Meet Sally. Sally is a golfer looking for a skirt for an upcoming safari-themed tournament. She thinks a zebra or leopard print skirt would fit the bill. She searches online using keywords to find the item she wants.

Building a successful business and brand requires more than delivering a top-tier product or a service that is in-demand.

Building a great website is often key to expanding your reach, whether you are running a small local business or creating an eCommerce platform to sell products internationally.