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Marketing Solutions

Marketing shouldn’t be based on quesswork. At Higher Information Group, we understand that and work to provide you with blog content that can help you understand more about the division that can take your business to the distance.

Asking for Google Reviews: The Basics

Asking for Google Reviews: The Basics

Customers often pick one business over another based on the reviews they read. Happy customers write good reviews, and good reviews increase the chance of attracting prospects. Quite simply, there’s power in Google Reviews.

How Website Design & SEO Work Together

How Website Design & SEO Work Together

You likely already know the importance of optimizing your website for search engines, such as Google and Bing. However, that isn’t where the process stops. The truth is that you need a beautiful and easy-to-use page with engaging information before you can start to successfully convert the organic traffic you’re sending to the site into leads or paying customers.

How COVID-19 Has Changed Social Media for Brands

How COVID-19 Has Changed Social Media for Brands

In a world turned upside down by the COVID-19 crisis, no aspect of life as we once knew it is the same. Homes have become offices, dining out has morphed into take-out only, sports have been relegated to re-runs, and houses of worship sit empty. In these examples and hundreds of others, we see the impact of stay-at-home orders and social distancing.

Connecting with Your Customers During a Crisis

Connecting with Your Customers During a Crisis

You may have noticed that your email inbox has been flooded during this time of social distancing. It’s likely every brand you are associated with (and probably some you’re sure you never had anything to do with) has reached out to share just how seriously they are taking customer safety, how they’ve adapted their services, to share encouragement, thank you for your support, etc.

Tips for Increasing Deliverability on Your Email Campaigns

Tips for Increasing Deliverability on Your Email Campaigns

The most beautifully written and compelling email campaign in the world will perform miserably if it doesn’t land in your prospect’s inbox. And therein lies the challenge of marketers everywhere: how to ensure your messages make it through the gauntlet of spam filters and other blockers. In the email marketing game, it’s all about deliverability. In this post, we’ll look at ways you can increase your chances of having your email survive the journey from you to your—or your potential—customer.

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