Sales |
Digital Marketing Sales Specialist
We seek a dynamic and results-oriented Sales Specialist to lead our digital marketing initiatives and support 20 field representatives across Pennsylvania and New York. In this role, you will collaborate closely with the Digital Marketing Delivery Team, which is responsible for the division’s P&L, to align sales efforts with operational goals.
Additionally, in collaboration with the Digital Marketing Team, you will identify expansion opportunities and, as needed, engage external partners to address solutions beyond our current in-house capabilities.
As a Subject Matter Expert (SME) in digital marketing, you will support field representatives in delivering tailored marketing solutions, building client relationships, and driving revenue growth.
If you are passionate about sales and eager to contribute to our success, we encourage you to apply for this exciting opportunity.
Duties & Responsibilities
- Proven track record in sales, with experience in digital marketing or a related field preferred.
- Strong understanding of digital marketing tools and strategies, including SEO, SEM, social media, and website development.
- Proficiency in Salesforce or other CRM platforms for managing client relationships and sales data.
- Exceptional communication and presentation skills, capable of engaging stakeholders at all levels.
- Skilled in lead generation, cold calling, and closing sales effectively.
- Experience in territory management and supporting diverse teams in achieving their sales targets.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Bachelor’s degree in business, Marketing, or a related field is preferred but not required.
What We Are Looking For
- Collaborate with the digital marketing delivery team to align sales strategies with operational objectives and P&L goals.
- Work with 20 field reps to develop and execute regional sales strategies tailored to Pennsylvania and New York markets.
- Conduct in-depth client consultations to understand their marketing needs, challenges, and objectives.
- Present digital marketing solutions, showcasing value through product demonstrations and client success stories.
- Identify and engage external partners to address client opportunities outside the scope or capabilities of the internal delivery team.
- Work closely with the field team to generate leads, identify opportunities, and close deals.
- Utilize Salesforce to manage sales activities, monitor progress, and generate performance reports.
- Actively participate in direct sales efforts, including outreach and cold calling, to drive pipeline growth.
- Provide expert guidance on marketing trends, tools, and strategies to field reps and clients.
- Manage sales territories effectively to optimize client coverage and maximize revenue potential.
- Build long-term relationships with clients by offering ongoing support and recommendations for digital marketing strategies.
We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.
Why Higher Information Group?
Technology is great! We all need it and companies that offer technology are plentiful. What differentiates us? Our people. Anyone can deliver quality products or services, but without the expertise, years of experience and customer commitment, is it really a value? Are you ready to join our stellar team and make a difference in the lives our clients?
Apply Today
If you are interested in joining our TEAM, please feel free to reach out to Susan Graham at 717.652.3310 x1067 or email her at [email protected] so she can provide you with additional information.
Location
Headquarters in Harrisburg, PAAvailability
Full-time (8-hour shift)Experience
A degree in Business Administration, Marketing, or a related field is preferred but not mandatory.
Experience in direct sales techniques, including cold calling and lead generation.
Apply Today
Take the next step in your career journey and become part of #TEAMHIG. Start the application process by emailing our Recruiter today! We can’t wait to hear from you!