|No More Wasted Marketing Spend!|
Clearly Defined Strategy and
Supporting Objectives for the Win
We see it every day with other marketing vendors. Many marketing efforts fail because there’s too much focus going into the execution of a campaign without any real strategy behind it.
Our approach is not built on guesswork. It is based on the needs & goals of our clients. At Higher Information Group we believe in working with our clients to clearly define business objectives, establish Key Performance Indicators (KPIs), and develop integrated marketing strategies that leverage branding, digital marketing & technology with creative thinking to achieve goals and bring the vision to life!
Whether you’re looking for ongoing support for important campaigns or you don’t have internal resources and want to outsource your marketing department, we can help with strategic consulting, content + creative development, digital marketing solutions such as SEO, Paid Search and Social Media, and much more.
Helpful Marketing Solutions Blogs
- 7 Benefits of Marketing Automation
- The Basics of Asking for Google Reviews
- Everything You Need to Know About Content Pillars
- Why Your Business Needs SEO
- How Website Design and SEO Work Together
- 6 Social Marketing Tactics to Consider
- 6 Reasons Your Company Should be Using Content Marketing
- Why You Should Never Buy an Email Marketing List
Offices located in: Harrisburg, Danville, Elmira, Philadelphia, Rochester and Wilkes-Barre.
Peak Achievement Award Winners for Best Website, Best Graphic Design, and Best Branding or Marketing Campaign.
Brand Development/Strategy, Marketing Strategy/Planning, Defining KPIs & Metrics and Detailed Reporting
Content + Creative Development
Blog Posts, Social Media Content, Brand Identity, Graphic and Web Design, Case Studies and Video
Digital Marketing Solutions
Paid Search & Advertising, SEO, Social Media Management, Email Marketing, and Marketing Automation.
|Trusted and Reliable|
Let’s Talk Strategy
Our seasoned team has expertise in every area of branding, digital marketing & communications, and you get access to the whole crew! We can complement your existing efforts, build you a stunning new website or serve as your outsourced marketing department. Ready to boost your business?
Give us a call today to schedule an assessment at 800.564.7002 or click the button below to send us a message.
|Transform your business through branding|
Does Your Business Pass The Brand Test?
A clearly defined brand strengthens sales, marketing, social, internal culture – all the things! When a brand or campaign is rooted in strategy, the messaging, visuals, and experiences that result will overflow with meaning and purpose.
Our discovery process will help you clarify or begin to shape the elements that build your brand’s foundation. We’ll work together to determine the needs of your audience and all the unique value you bring. The end-result will be a comprehensive and actionable brand strategy document that serves as a roadmap for consistently delivering messaging and experiences that are in alignment with your values & objectives.
- Brand Development + Strategy
- Logo Design
- Brand Books
- Identity Collateral
Web accessibility is a must these days and we’ve partnered with accessiBe to make this transition seamless for our clients. It is a game-changer, simplifying and streamlining the process to becoming accessible and compliant using machine learning and computer vision technologies.
Learn how your website can become compliant in a few easy steps.
Projects Built With Expertise
From new websites to logo designs and branding, Higher Information Group knows what it means to build designs that will catch your client’s eye.
|Web Design + Maintenance|
All roads (and links) lead back to your website. Is it making an impact?
First Impressions. User Experience. Credibility.
According to research from Stanford, judgments on a company’s credibility are 75% based on the company’s website design. Like it or not, customers and potential customers are judging you based on your website’s look, feel and usability.
- Website Build & Redesigns
- Content Development
- Ongoing Website Maintenance
- Web Hosting
Video Content That Captures Your Essense
Need authentic and engaging video content that captures the essence of your brand and resonates with your audience? Team up with our experienced videographer and video project manager to create a company overview video for your website, testimonial videos, product videos, compelling content for social media, and more. We’ll work with you through the entire production process, including scripting, filming, and editing.
|Eclipse the Competition|
Leverage Digital Marketing and Search Engines to Boost Your Online Presence
According to Pew Research Center, about 33 million U.S. adults use search engines to do internet research every day! We have digitals marketers that understand the ins and outs of search engines and help our clients rank higher, connect with the right customers, increase conversions, and get better brand recognition.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM): Google/Bing Ads
- Paid Social Media Marketing: LinkedIn Ads, Facebook/Instagram Ads
What Sets Us Apart
I love working on a team powered by people that are experts in their niche. We value communication, collaboration, and learning from each other to drive positive change for our clients!
Director of Marketing
Our process is creative, yet collaborative. While we will always bring our unique perspective to the table, our ultimate goal is to sit down with our clients, extract the passion that they have for their business, and truly bring their vision to life!
Listening to our clients is key to delivering a sound strategy and is the foundation for building great relationships. I love helping to create a terrific client experience!
Customer Care Advocate
At HIG, we understand that great content and design work is found in a willingness to take risks and push the envelope and that is what we strive to do for each and every client that we work with.
Marketing + Design Coordinator
Working with an amazing team that excels in their respected fields is the secret to creating marketing strategies that deliver results that help grow business.
Digital Marketing Specialist
Marketing operations is about using technology to enhance human connection. It creates space for you to focus more on the person and less on the operational to do list.
Marketing Operations Strategist
|News & Insights|
From Our Blog
We love helping our customers! So how can we help your business thrive?
PCLC’s partnership with the dynamic marketing team at Higher Information Group has dramatically impacted our students, supporters, donors, and sponsors. They helped us target our greatest assets, and the results have been outstanding. For example, our latest fundraising campaign goal was to raise $25,000. Thanks to some hard work and our incredible collaboration with HIG, we are quickly closing in on $40,000. We couldn’t have done it without HIG, and we could not be more grateful.
Leslie H., Perry County Literacy Council
Moving to HIG to manage our Google Grant was the best decision we made. Not only are the reports easy to understand, but the HIG team takes the time to truly strategize and collaborate in order to use Google ads to their fullest potential.
Carla F., Central Pennsylvania Food Bank
The HIG Design Team takes our ideas and makes them WOW! They demonstrate imagination, skills and experience when transforming tentative briefs into elegant brand identities and campaigns.
Jason V., Greystone Public House and Greystone Brew House
The team at HIG understands our business strategy and built a fresh, new site designed to support our objectives. They have been a pleasure to work with and very responsive! They handled design and content and made the transition to a new website seamless!
Richard E. Jordan III, Smith Land & Improvement Corporation
I’m passionate about helping my clients plan for their future. I recognized the importance of digital marketing but creating and executing a campaign was outside of my expertise. Higher Information Group stepped in ready to hit the ground running. I’m beyond pleased with the results and look forward to working with them well into the future.
Michael Cherewka, Cherewka Law
We really like the outcome of this process and look forward to having your team continue to work with us on design going forward!
Samantha Pudloski, ODR Program Manager
It’s an exciting Day for The Yorktowne Hotel! The HIG Marketing team made a valuable contribution to our landing page – it is a differentiating legacy…. WORLD CLASS! Thank you so much! We receive many compliments on our website!
Michael Blum and James Parker,
Managing Director and Director of Sales & Marketing
We are so pleased! We well exceeded our financial goals!
Executive Director CPYB
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