The Challenge
Range + Rye launched as a rebrand of a well-known local restaurant, introducing a new name, identity, and positioning while maintaining strong ties to the community. Rebranding brings unique challenges. Search recognition must be rebuilt, audiences must reconnect, and marketing must clearly communicate what has changed while reinforcing what guests already loved.
The team needed a marketing partner to help guide the transition and generate measurable growth in both dining traffic and private event bookings under the new Range + Rye name.
The Approach
Higher Information Group worked alongside the Range + Rye team to build a structured and consistent marketing strategy designed to strengthen brand recognition, expand digital reach, and support event bookings.
Support included:
- Social media content for Facebook and Instagram
- Monthly email marketing campaigns
- Website updates and ongoing SEO improvements
- Facebook advertising and boosted posts
- Google Business Profile optimization and posts
- Seasonal promotions and weekly specials campaigns
By creating a steady content rhythm and aligning messaging across channels, HIG helped establish Range + Rye’s new identity while consistently promoting dining experiences, events, and weddings.
The Impact
Key Highlights in the Last 90 Days
Since the rebrand and partnership with HIG, Range + Rye has experienced measurable growth across social media, search performance, and guest engagement.
Social & Digital Growth
- Over 225,000 social media views, representing a 48% increase
- 115% growth in audience reach, significantly expanding brand awareness
- More than 2,700 website link clicks, a 658% increase in traffic driven from social media
- Continued follower growth and audience expansion
Search & Local Performance
- 81,000+ Google Business Profile views
- 43,000+ searches showing the venue in results
- Nearly 8,000 direct interactions from search, including website visits, calls, and directions
SEO Performance
Search performance has strengthened significantly during and after the rebrand:
- Currently ranking for 762 keywords
- 49 keywords now ranking on page one
- Organic traffic has increased by over 60%
- Achieved #1 Google ranking for “Dillsburg event venue”
- Continued upward movement across dining, bar, and event-related search terms
Event Growth
- Increased private event and wedding bookings following the rebrand and strategic marketing rollout
“HIG has a creative, time efficient, and professional marketing team that meets and exceeds expectations. Since we started working with HIG, our staff has noticed a wide variety of new clientele walk through our doors to dine with us, and our social media presence and engagement has increased significantly.” — Irelend Viscount, General Manager, Range + Rye
This continued momentum across social media, search performance, and event bookings has helped establish Range + Rye as a leading dining and event destination in the Dillsburg area.
Higher Information Group provides outsourced marketing services that help organizations build recognition, engage their audiences, and support long-term growth. From SEO and website updates to social media, email marketing, and digital advertising, HIG partners with clients to deliver consistent, strategic marketing that drives measurable results.
