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The 7 Benefits of Marketing Automation

By Higher Information Group on July 18, 2022 | Marketing Solutions

Building a successful business and brand requires more than delivering a top-tier product or a service that is in-demand. To truly succeed, you will need to cultivate loyal and long-lasting relationships with your current and prospective customers. Understanding the benefits of marketing automation can help you to better streamline your marketing efforts (both online and off) to ensure your ability to always maximize your reach and visibility.

1. Efficiency

Marketing automation solutions can significantly increase overall workplace efficiency in all facets of the business. According to a study on marketing automation, up to 53% of all B2B organizations are currently using some form of marketing automation today, with another 37% admitting to wanting to use marketing automation at some point soon. Using automation solutions can allow you and your employees much more time to focus on other areas of building your business, from customer service to product development.

2. Analytics

If data and analytics matter to you, the use of marketing automation tools, software, and solutions is a must. Today’s automation solutions for marketing provide valuable insights into the raw data collected from users and prospective customers who visit your website or view your online ads and promotional materials.

3. Increase Lead Generation

One of the biggest appeals of using automation solutions and platforms for marketing efforts is the ability to increase lead generation dramatically. When done correctly, marketing automation can quickly help you to double, triple, or even quadruple the number of online visitors and customers your website or business receives. Ongoing, planned, timed, and managed marketing efforts can go a long way once you have honed in on the particular target audience and demographics you plan to reach.

4. More Customization

If you enjoy customizing where your marketing efforts are visible and where your automation platforms and solutions are in use, marketing automation tools can help. Create segmented audiences, track users based on behavioral patterns, and even manage messaging based on the demographics you want to reach or the segmented audience you want to target for a particular campaign. Even if you are using a variety of segmented audiences and types of messaging, you can do so more effortlessly than ever with the right marketing automation solutions in place.

5. Scalability

For those who have plans to scale their business and online presence in the future, the use of marketing automation tools, platforms, and software is highly beneficial. With automation in place, you can easily manage and track documents, products, services, sales, and even specific customers and clients with various spreadsheets and automation solutions available.

6. Cost Benefits

If you are interested in reducing your company spending, you can do so with automation solutions regarding marketing your business and brand. Marketing automation is often cost-effective as it provides valuable insight into what is working, what requires tweaking, and which marketing efforts are not delivering anything in return. Using automation solutions can help you to quickly build campaigns that work, rather than wasting money on numerous campaigns to see what will stick among your audience.

7. Improved Communication Among Sales and Marketing Teams

Using an automated platform is not only helpful in streamlining marketing efforts, but also for communication and collaboration efforts between both sales and marketing teams alike.

Learning of the benefits of marketing automation can go a long way, especially if you are diving into marketing strategies and campaign development for the first time. The more familiar you become with useful marketing automation tools and resources available on the market today, the easier it will be to maintain ongoing marketing campaigns with minimal effort on your behalf.

Don’t have the resource internally to research putting marketing automation to use for your business? Reach out to the marketing experts at HIG!

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