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9 Must-Have Website Features in 2022

By Higher Information Group on June 8, 2022 | Marketing Solutions

Building a great website is often key to expanding your reach, whether you are running a small local business or creating an eCommerce platform to sell products internationally. If you are building or updating a website this year, there are a few must-haves you don’t want to overlook.

1. Mobile Optimization

With more than approximately 95% of all Americans having access to a mobile smartphone today, it is no surprise that so many websites are designed with mobile browsing in mind. Optimizing your website for mobile usage is essential to prevent loading or browsing issues from occurring whenever a mobile user attempts to visit your site.

2. Search and Social Media Optimization

Search Engine Optimization, or SEO, is one of the most fundamental elements of building a successful website. Boosting your website’s search and social media optimization can significantly increase your reach and online visibility with any target demographics or audience you intend to reach. Having a strong SEO strategy helps to establish and build trust among new visitors and prospective buyers and enhances the user experience. Learn more about why your business needs SEO.

3. Outstanding Visual Design and Representation

Before you can implement website features that help your site stand out, it is important to consider the current layout and visual appeal of your online presence. Excellent on-brand visual design goes a long way in attracting prospective customers while also maintaining a positive connection with previous visitors and clients.

Using modern designs, logos, color schemes, and streamlined visual elements will also help those who have a genuine interest in your brand to trust in you.

4. Excellent UI/UX

Both the UI (User Interface) and UX (User Experience) of your online visitors should be a top priority when building any type of site or online portal. Testing website layouts and designs in various browsers and different operating systems and devices can ensure that your website is up to today’s browsing standards before launching it.

5. Easily Accessible Location and Contact Information

For personal or commercial website purposes, location and contact information should always be easily accessible and visible. Placing contact and location information towards the bottom of your website (the footer) is another way to provide valuable details to your visitors without obstructing their view.

6. Visible Calls to Action

Using calls to action, or CTAs, is extremely important when marketing a website or promoting a new brand or business online. Including visible calls to action on each of your website’s pages can help encourage visitors to learn more about your products and services and motivate them to follow through with their purchase(s).

7. Top-Notch Evergreen Content

Content is still king when it comes to building an online presence. Creating a blog and sharing evergreen, helpful, and highly informative content can help establish your brand’s reputation in any industry. Dig deeper into the benefits of content marketing.

8. Support and Customer Service Options

Offering multiple support and customer service options is also recommended for any website. Whether you provide phone and email services, a ticket support service, or even a live chat, there are many customer service options available for all types of websites today.

9. ADA Compliance

The Americans with Disabilities Act (ADA) guidelines ensure companies and other organizations cannot discriminate against disabled individuals. Make sure your new website is compliant with ADA accessibility guidelines. Ensuring your website is accessible to the disability community is the right thing to do and can protect your organization from ADA compliance-related litigation and fines.

Designing and launching a successful website is rarely an overnight process, even if you have a vision for your online presence. Knowing which website features will help your website stand out and attract new visitors can help you outperform the current competition in your industry as you establish a place in search engines and in the online markets of your choice.

Want to work with our award-winning team on your next website project? Contact us today!

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