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Why Your Business Needs SEO

By Higher Information Group on January 26, 2022 | Marketing Solutions

There are a lot of acronyms thrown around the digital marketing world. However, one of the most important is SEO. Not only is it a good idea to think about how your website shows up on Google, Bing, and other platforms when you create content, but following certain industry guidelines can really help expand your reach to potential customers.

The end result? More sales, increased leads, and better growth. Here are five reasons why your business needs search engine optimization.

1. Your Audience Wants What You Have to Offer

Perhaps the most important reason to care about web traffic is that your audience wants what you have to offer. That means, there’s a good chance they’ll type a string of keywords into Google or another search engine to try to find out more about it.

When they get a list of results, you want your page to be one of the top ones that show up, right? That alone is probably the most vital reason why your business needs SEO.

Further, it is always better to outrank your direct competition when it comes to topics within your industry. Since we already know they’re making the attempt to attract the same target market, it is important for you to do so, as well.

2. Better Visibility Means More Sales and Leads

But there’s another reason why your business needs SEO—better visibility. After all, if your target market doesn’t know you exist, they can’t make a purchase or book a service.

When you’ve taken the time to ensure high rankings in the search engine results pages (SERPs), you increase the chances of someone finding your website when they’re on the hunt for guidance or information online.

The end result is that they know who your company is, what you do, and why you exist when they’re finally ready to make a purchase.

3. SEO Content Can Help Position You as an Industry Leader

In addition, the right search engine optimization content strategy can help position your company as an industry leader. How?

These days, it can be difficult to tell who is truly a knowledgeable resource within a given niche if they don’t have a strong web presence. That said, spending time adding informative and engaging SEO content to your website can really be a good way to impress your clients and show off your skills.

Furthermore, those in the information gathering step in the customer journey will appreciate your honest and knowledgeable advice. When they are ready to make a purchase, they’ll be more than happy to contact you to do so.

4. Organic Search is Free

As a business, you’re likely always looking to save money. That said, organic search is free. This means that it costs you nothing to gain additional traffic to your website—other than the cost of having an expert help you get everything done to industry best practices and content written.

And, in contrast to pay-per-click (PPC) ads, organic results do not have an “ad” tag in the SERPs. For a lot of consumers, this is considered much more credible than those listings that have paid to be placed at the top.

Now, don’t get us wrong. There are times when paid ads should be included as a part of a comprehensive digital marketing strategy. But free is still better on your budget, meaning the extra effort now can pay off much better in the long run for your business.

5. More Entry Points to Your Page

In simple terms, your website is like a piece of digital real estate. The more doors and floors you have, the more entry points for visitors to arrive. With every new piece of SEO content you post, there’s another opportunity for a paying customer to find your website.

Pretty cool, right? But there’s more. After you start to expand the size of your page, search engines work to index these pages in your listings. Think of it as creating a direct road map on how to get to your address—and on a topic the visitor really cares or wants more information about.

Wrap Up: Why Your Business Needs SEO

Still wondering why your business needs search engine optimization (SEO)? If the five benefits we’ve mentioned above aren’t enough, we would love to answer your questions. Please contact our team at Higher Information Group today to start the conversation.

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