Content Development
Compelling content, whether words or images, is essential for successful marketing. Keeping that content fresh and exciting, though, can be a real challenge. If the gap between what you know you should be doing and the resources you need to do it is too large, our team can help. We’re able to assist in specific areas, like keeping your blog fresh and pumping out social posts that grab attention, or we can be your outsourced marketing department to handle those items plus email campaigns, website management, graphic design, and more.
Website Design
With only one shot at making a great first impression, you can’t afford to have a lackluster website that’s clunky and difficult to navigate. Returning customers, too, should be treated to a visually pleasing, easy-to-use site that makes finding – and purchasing – what they need a seamless experience. Our website designers bring years of experience to every project they take on, whether it’s building a site from scratch or revamping what you have. Working collaboratively with you, they’ll get to the heart of how you want your website to look and perform, then get to work to bring your vision to life.
SEO & PPC
A fantastic website is useless if it doesn’t reach the right audience. That’s why we specialize in strategically blending SEO and PPC to drive real results for your Wilkes-Barre business. SEO focuses on sustainable, organic growth, while PPC provides instant visibility and fast feedback through digital ads. Our mission is to optimize your SEO for long-term success and make every dollar of your PPC ad spend work harder for you.
Video Production
Video is one of the most powerful tools for showcasing your brand. Our experienced production team is ready to create compelling videos that tell your story, whether it’s through a product demonstration, customer testimonial, or brand narrative. Need videos tailored for social media that captivate your audience and spark engagement? We specialize in those, too. From concept to final edit, we’ll guide you through every step of the video creation process to ensure your message is impactful and memorable.
Social Media Strategy
Keeping up with the fast pace of social media trends can be overwhelming, but you don’t have to do it alone. Our team of social media experts stays ahead of the curve, managing content creation, posting, and ongoing performance analysis to keep your audience engaged. We focus on building relationships with your followers and continuously refine strategies to ensure your content resonates and encourages interactions, likes, and shares.
Graphic Design Services
Our creative team is here to elevate your brand with exceptional design. Whether you need a brand new logo, fresh marketing collateral like brochures or flyers, or a redesign of your website’s graphics, we’ve got you covered. We work seamlessly with your team or step in as your outsourced marketing department to provide the visual assets you need to make a lasting impression and drive business growth in Wilkes-Barre.
Ready to explore how HIG pros can help you grow your business with effective and memorable marketing? Your journey starts with a consultation. After we learn your needs, we’ll put together a plan that works with your team and fits your budget. We can’t wait to work with you to make your Wilkes-Barre business stand out from all the others.
