If you’re trying to manage all these channels yourself or with in-house staff, it might be time to consider outsourcing your marketing services. For the reasons outlined in this post, outsourcing parts or all your marketing almost always wins out over in-house marketing.
Outsourcing for the Win
Staffing alone makes a compelling case. Hiring and managing full-time employees can be prohibitively expensive since you must pay them a base salary plus other expected benefits like time off, healthcare insurance, and retirement plans.
By outsourcing your marketing services, you can forego those costly expenses and contract only for the services you need. Also worth noting is that freelancers and agencies use their own software, subscriptions, and licenses that allow them to create and analyze campaigns. When you don’t have to cover costs of salaries, benefits, and digital marketing tools, you can invest those funds back into your company.
Money isn’t the only resource you can save by outsourcing. You’ll also save time. Digital marketing isn’t just set it and forget it. Data is coming in all the time as current and prospective customers interact with digital content. Someone needs to be looking at the data and adjusting as needed. If that person is you or someone on your staff, that means attention isn’t going where it should. By saving both money and time, you can see how outsourcing your marketing services can drive business growth.
Outsourcing also gives you access to people who live and breathe digital marketing. Their livelihood depends on staying up to date on the latest trends and technologies. They invest their time and energy, so their clients don’t have to.
And one of the best things about outsourcing is that it’s not an all-or-nothing proposition. You can choose to go all-in and turn over all your marketing to a freelancer or an agency. Or you can hire the right experts to fill in areas where you and your team don’t have the knowledge or time to do it on your own. A sneaky side benefit? By partnering with a third party, you and your team are likely to learn a thing or two.
Ready for the Next Steps?
No matter where you are on your digital marketing journey, Higher Information Group is ready to jump in. We can provide ongoing support for important campaigns or if you want to outsource all your marketing services, we can help with strategic consulting, content plus creative development, video development, and digital marketing solutions such as SEO, social media, and more. Learn more about all we offer here. When you’re ready, let’s talk!
