Over time, that presence became fragmented across several separate websites that no longer reflected the full scope of its capabilities or the connection between its brands.
Higher Information Group (HIG) partnered with eciGroup in March 2025 to reimagine their online presence and create a modern, unified website that better represents the organization while improving the experience for visitors. The result is a more cohesive, user-friendly platform that supports continued growth.
The Challenge: Four Websites, One Brand
Prior to the redesign, eciGroup operated four separate websites for its affiliated companies:
- eciGroup
- eciConstruction
- eciWireless
- eciService
While each site served its individual purpose, the overall digital presence had become fragmented over time and no longer fully reflected the strength of the organization or the connection between its brands.
The sites also relied on an outdated WordPress theme that created ongoing maintenance concerns and risked breaking during updates. Visually, the websites lacked engaging imagery and people-focused content that could better represent the company’s culture. Navigating between the different companies and understanding the full scope of services required moving between multiple platforms, which made the experience less intuitive for visitors. As eciGroup continued to grow, the organization needed a modern website that could unify its brands while presenting a clearer, more engaging digital experience.
Beyond improving usability, the website also needed to more clearly communicate how ECI’s affiliated companies work together. A unified platform would not only streamline the user experience, but also strengthen the overall brand by presenting a more connected and consistent story across all services.
The Solution: A Unified, Modern Website Platform
HIG worked with eciGroup to design and launch a completely reimagined website that consolidates the organization’s digital presence into a single, cohesive platform.
The new website:
- Combines four separate websites into one unified experience
- Provides dedicated landing pages for each affiliate company
- Delivers a modern, visually engaging design that better represents the brand
- Uses responsive design to ensure a seamless mobile experience
- Improves navigation so visitors can easily explore services and capabilities
- Simplifies content management and long-term maintenance for the eciGroup team
- In addition to design and development, the project also included foundational SEO optimization to support search visibility moving forward.
A Strong Start Following Website Launch
The new website launched on March 9, 2026. Early engagement metrics show strong initial activity:
- 1,118 new users within the first week
- 1,392 sessions generated shortly after launch
These early results reflect strong engagement with the new platform and provide a foundation for continued SEO growth and digital visibility.
“What stood out most was how centered the entire process was around our organization. The HIG team took the time to understand our goals, values, and competitive advantage, ensuring the final product genuinely reflects who we are.”
MaKenzie Cuthie, Marketing Manager
Supporting Long-Term Growth
By consolidating four websites into one modern platform, eciGroup now has a digital presence that reflects the strength of its brand while making it easier for customers to learn about the full range of services offered across the organization.
The new website creates a strong foundation for future marketing initiatives, SEO growth, and ongoing content development.
