The Challenge
Greystone had built a loyal following and strong reputation within the Harrisburg community, but their marketing efforts needed greater consistency and strategic direction to fully support long-term growth goals. While the restaurant continued to deliver a strong in-person guest experience, maintaining a steady and engaging digital presence required dedicated time and expertise. Increasing website visibility, promoting private events more effectively, and sustaining engagement across email and social media channels became key priorities. The team needed ongoing marketing support to ensure messaging remained consistent, seasonal promotions were communicated clearly, and new audiences could easily discover Greystone online.
The Solution
Higher Information Group partnered with Greystone Public House to provide a coordinated outsourced marketing strategy designed to keep the brand visible, consistent, and engaging across multiple channels.
Services included:
- Social media management for Facebook
- Monthly email marketing campaigns
- Website updates and SEO support
- Facebook advertising campaigns
- Google Business Profile optimization and posts
- Seasonal promotions and weekly specials campaigns
By aligning messaging and content across platforms, HIG helped Greystone create a steady marketing cadence that kept guests informed and engaged year-round.
The Results
Key Highlights in the Last 90 Days
Since partnering with HIG, Greystone Public House has seen strong, measurable growth across digital channels, local search performance, and private event bookings. The restaurant has experienced increased awareness, engagement, and new guests discovering the dining experience.
“The team at Higher Information Group consistently produces high-quality, creative content that perfectly captures our brand’s personality. They’ve taken the stress of daily posting off our plate, allowing us to focus on running the business. Their eye for design and trend awareness has helped us stay relevant in a crowded market!”
Kelly Viscount, General Manager
Social & Digital Growth
- Over 171,000 social media views, representing a 375% increase
- 657% growth in audience reach, expanding brand awareness across Facebook
- More than 2,400 website link clicks, a 1,700% increase in traffic driven from social media
- 9,300 page visits from social channels, up 75%
- Continued follower and audience expansion
Search & Local Performance
- 226,000 Google Business Profile views
- 128,000 searches showing the restaurant in results
- Over 25,000 direct interactions from search, including website visits, calls, and directions
SEO Performance
- Currently ranking for 1,496 keywords
- 239 keywords ranking on page one
- Continued upward movement in competitive dining and location-based search terms
- Expanded page one presence for high-intent phrases such as “restaurants Harrisburg PA,” “Harrisburg restaurants,” and brunch-related searches
Event Growth
- Increased private event and corporate bookings following consistent marketing and search improvements
These combined efforts have strengthened Greystone’s digital authority and supported its position as a leading dining and private event destination in the Harrisburg area.
Higher Information Group provides outsourced marketing services that help organizations build visibility, engage their audiences, and support long-term growth. From SEO and website updates to social media, email marketing, and digital advertising, HIG partners with clients to deliver consistent, strategic marketing that drives real results.
