That’s the 30,000-foot view of our services. Let’s now get a closer look at what we can do for your Philadelphia business.
Content Development
Keeping your marketing content fresh is vital to succeed in Philadelphia’s uber-competitive environment. Even though you know the importance of fresh content, you may struggle to find the dedicated resources to keep up. Whether you need a little help with filling your content needs like social posts and emails or you want to have an outsourced marketing department so you can focus all your energies on growing your business, we have a solution that will work for you.
Website Design
Philadelphia businesses like yours know that an easy-to-navigate and visually appealing website brings in new visitors and gives customers a reason to keep coming back. At HIG, we have award-winning web designers who can refresh your current site or build one that will help you achieve your marketing goals. Working collaboratively with you, the team will find out what those goals are and get down to work. The end result will be a site that not only looks great, but also performs behind the scenes for fast-loading pages, designed so the search engines will find your content and improve your rankings. And speaking of search…
SEO & PPC
When SEO and PPC are strategically combined, you win! With HIG as your – or part of your – marketing team, we will maximize your advertising dollars. That means learning your marketing goals, then developing the right mix of SEO and PPC needed to achieve them. Whether tapping into SEO’s long-term organic growth ability or getting the instant feedback of paid digital ads, we know the ultimate goal: getting eyeballs on your website.
Video Development
Professionally produced videos can really elevate your brand, but they require staff time and equipment you might not want to invest in. HIG pros can be a cost-effective alternative. Our video team handles everything for you – scripting, filming, editing – to create the video content that makes sense for your business, like product videos and customer testimonials, for example. We can produce longer videos for your website, quick-hit social media videos, and everything in between, all created to keep prospects and current customers engaged with your brand.
Social Media Management
Done right, social media creates powerful connections with your prospects and customers. But it does demand attention. You need to keep your content fresh and engaging, while keeping up with current social media best practices. What worked last year – or in some cases, last week – might not work now because of those ever-changing algorithms. The pros at HIG keep a close eye on all the latest trends, and when you partner with us, we’ll use that knowledge to boost your social media game. We can create and post content, and then monitor results.
Graphic Design
Our graphic designers can work with your marketing team, filling in gaps on an as-needed basis, or we can be your outsourced design team. Either way, we can create impactful designs for printed pieces like sales flyers, eye-catching web graphics, and a memorable logo that separates your Philadelphia business from all the others.
If you’re intrigued by anything you’ve read here, please reach out to schedule a consultation. We would love the opportunity to help you grow your Philadelphia-based business. Contact us today!
