The Hidden Costs of Having No Website
Lost Local Search Traffic
When potential customers search for local businesses in your industry, your competitors are showing up in Google search results—but you’re not. Studies show that 97% of consumers use online search to find local businesses, and 78% of local mobile searches result in offline purchases. Without a website, you’re losing these valuable opportunities to attract new customers.
Damaged Credibility
In an age where 75% of consumers judge a business’s credibility based on their website, having no online presence can be a major red flag. Potential customers might question whether your business is still operational or legitimate, leading them to choose more visible competitors.
Missed Opportunities for Customer Engagement
Without a website, you’re missing out on:
- 24/7 visibility to potential customers
- Ability to showcase products and services
- Customer reviews and testimonials that build trust
- Easy contact methods for inquiries
- Opportunity to build authority with search engines
The Costs of a Bad Website
Poor First Impressions
A bad website can actually be worse than no website at all. Research shows that 94% of first impressions are design-related, and 75% of users judge a company’s credibility based on their website design. An outdated or poorly functioning website can actively drive customers away.
Lost Sales Due to Poor User Experience
A bad website costs you money through:
- Slow loading times (40% of users abandon sites that take more than a few seconds to load)
- Non-mobile-friendly design (70% of web traffic comes from mobile devices, although this can vary based on industry)
- Difficult navigation
- Outdated contact information
- Broken links and features
- Negative SEO Impact
Poorly designed websites often suffer from:
- Low search engine rankings
- High bounce rates/user frustration
- Poor conversion rates
Making the Right Choice
The truth is, neither option is good for your business. Rather than choosing between two costly options, consider investing in a professional website that:
- Reflects your brand’s quality and professionalism
- Provides an excellent user experience
- Generates leads and conversions
- Is optimized for search engines
- Integrates with your marketing efforts
- Builds credibility with potential customers
Next Steps
Ready to stop losing money to a missing or underperforming website?
Our team of website superheroes has been helping clients build impactful websites for more than ten years. Our website designs are responsive and mobile-friendly, allowing you to maximize your online reach no matter what device your customers are using to find you. Whether you want to upgrade your current site with a compelling, custom-designed website or you’re just starting out and looking for a cost-effective yet professional online presence, Higher Information Group can help.