The goal of SEO – Search Engine Optimization – is to make it easy to find YOUR business online instead of a competitor’s, resulting in sales and quality leads that turn into sales. You’re also establishing you and your company as an authority in the field you’re in. This gives your customers and customers-to-be confidence they’re dealing with an A+ company. Plus, you may be sought out by reporters doing stories about your field. Free press is gold!
SEO Strategies for Wilkes-Barre Businesses
It’s good to have a basic understanding of how search engines work before jumping into strategies and techniques. So here goes: when words are typed in the search box, the search engine sends out web crawlers (aka spiders) that roam through websites looking for content to download and ultimately index. This indexing of information plays into the engine’s algorithm to determine the search engine results rankings.
The takeaway? To level up your SEO game, you need to take action so that those web crawlers are finding your content easily and often.
1. Create relevant content and publish regularly.
Those crawlers love finding fresh nuggets. You’re rewarded when you take a disciplined approach to publishing new content or even refreshing relevant content you already have.
2. Key in on keywords.
These are the words that searchers type into the search field. When your web pages and blog posts use keywords searchers commonly use, you’re helping those crawlers recognize you faster. Keywords vary by business or industry, but it’s easy to build your own list just by doing a Google search using one or two common words associated with your business. As soon as you start typing, Google will show variations of your search words, and just like that, you have a list of keywords.
3. Optimize your website for SEO.
There are a few things to keep in mind as you tackle optimization. First, to a web crawler, your website is nothing but text. It won’t “see” the header image or any of your carefully created design. Another point to consider is that web crawlers love links. They help the crawler understand what your website is all about and whether it deserves a high ranking on the search results page (SERP). Finally, you need to be aware that search engines take a dim view of slow-loading pages. Make sure your server is up to the task of delivering pages quickly.
Taking the above three actions now can improve how you’re ranked with search engines. Will they always be effective? Probably, at least to some degree. But in the ever-evolving world of digital marketing, nothing is as constant as change. Plus, there are a load more technical and back end of the website type things that you can do to make your site more SEO-friendly! That’s why it’s important to team up with professionals who understand the ins and outs of SEO!
The digital marketing team at Higher Information Group is ready to help your Wilkes-Barre business win at SEO. And when you do, you’ll increase your accessibility which leads to more quality leads and increased sales. Reach out to us today.
