Learning Center

Higher Information Group news & insights from our subject matter experts in every solutions area.

4 Minutes to Read

How much does it cost to build a custom WordPress website?

By Higher Information Group on September 7, 2023 | Marketing Solutions

So, you're thinking about building a custom website, but you're wondering about the moolah, right? The cost of building a custom website can vary significantly depending on many factors and may range in price from a few thousand dollars to tens of thousands. Here’s what’s in the mix!

1. What You Want

The size and complexity of your website are key factors in determining the cost. In other words, the bigger and fancier, the more it will cost. Both are great, but a simple one-page website costs less than a more extensive website with many bells and whistles.

2. Design and Branding

Custom design work, including creating unique graphics, logos, and branding elements, can really spiff up a site, but it can also add some bling to the bill. A visually appealing and well-branded website typically costs more.

3. Functionality

The features and functionality you need on your website will impact the cost. Features and nifty tricks like user registration, content management systems (CMS), and interactive elements can add some digits to your development costs.

4. Content Creation

Not a wordsmith or videographer? If you need some help from the pros on content creation, such as copywriting or video production, this may add to the overall cost.

5. Search Engine Optimization

If you’re building a brand-new website, it only makes sense that it’s optimized and search engine-friendly to drive new business! Unless you have expertise in SEO, you will likely need a team with the right skill sets.

6. Integration

If your website needs to play nicely with other systems or APIs (e.g., payment gateways, CRM systems, third-party apps), this can mean additional development time and costs.

7. Keeping the Lights On

Don’t forget the ongoing “stuff” that comes with owning a website, like hosting fees, domain registration, security, and regular updates and maintenance.

8. Location of Agency/Freelancer Rates

The geographic location of your web development team can impact costs. Rates for web development services will vary significantly based on location and the experience of the pros involved.

9. Project Time Crunch

Rushed projects may incur additional costs, as developers may need to allocate more resources to meet tight deadlines.

To get an accurate estimate, your best bet is to have a chat with the website design agency or freelancer you’re working with. They can assess your specific needs, crunch the numbers, and provide a detailed proposal and cost estimate based on your project’s requirements.

If you’d like to work with our award-winning website team, scheduling a no-obligation discovery call is easy! We’ll discuss your vision, ask some questions, and develop a customized proposal based on your needs and objectives!

No More Wasted Marketing Spend!

Integrated marketing strategies that leverage branding, digital marketing & technology with creativity to achieve your objectives.


Recommended Reads

More Knowledge at Your Fingertips

Want to learn more about how you can leverage specific solutions for your business? Right this way!